Saturday, 21 August 2010

H&M Womenwear/ Menwear Autumn 2010

H & M Hennes & Mauritz AB (operating as H&M), is a Swedish clothing company, known for its fast fashion clothing offerings for women, men, teenagers and children. The company was established in 1947 by Erling Persoon. The branding consultancy Interbrand ranked H&M as the 21st most valuable global brand in 2009, making it the highest ranked retailer in the survey. It becomes a must have brand for any fashionista. Come on, who does not know H&M? To me, it is an awesome fashion label and the price is affordable.

There is a rumor spreading around that H&M is opening in KL, Malaysia. Well, it is gonna a huge thing in the fashion industry in Malaysia if they are really open in KL. Without any hesitation, I dropped an email to them to clarify with them on this issue and asked about the franchise programme. Good thing about their officers is they response queries very quickly. The officer replied me, " We always look at new markets and we look for markets with large population basis where we can grow cost efficiently. However, right now Malaysia is not in our establishment strategy yet. In Asia, we have stores in Hong Kong, China, Japan and Korea. H&M have established in Dubai , Kuwait , Israel and Qatar through a franchise agreement with one of the Middle East's leading retailes. This is a way for us to open stores in part of the world where we would not otherwise be able to establish a presence using the H&M wholly-owned subsidiary model. However, outside this area franchising is not a part of our establishment strategy." I hope this reply is well-answered your queries.

H&M celebrates Autumn 2010 with spashles of refreshing new designs. For womenwear, it's about being well dressed and comfortable. Fashionistas longing for lower temperatures and even more fashion can look forward to the autumn at H&M, with lots of elegant tailoring and a nod to the early eighties. The soft volumes and classic tweeds and silks from that era are back, along with the brown and beige colour palette. The suit and the blazer are functional everyday pieces teamed with denim or romantic frills and draping. Knitwear takes on new meaning in the autumn wardrobe, with classic fine knits like the oversized polo neck or boyfriend-style cardigan, or a feminine, figure-hugging jumper set. There are also creative jacquard-, cable- or braided knits, and heavy outerwear knits and accessories. Fine leather accessories, a cool man’s hat and a scarf complete the look.




In menwear, it’s easy to be stylish this autumn with well known classics that are updated and styled in new ways. The tweed blazer and uniform jacket are the seasonal key pieces that highlight this autumn’s wardrobe. Pair with matching trousers and shirt as a casual suit, with jeans and a T-shirt for a sharper look or comfortably stylish over heavy knitwear. Accessories make the look: most important this season are scarves, hats and caps, belts, bags, gloves, heavy knit socks and cool boots to tuck the trousers into. With such a clean cut collection you can be more playful and creative with the styling.

For more information, please log on http://www.hm.com/
Pictures courtesy of H&M, Photographer: Hasse Nielsen

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