Saturday, 26 February 2011

H&M's FASHION AGAINST AIDS

World AIDS Day has become one of the most recognised international health days and a key opportunity to raise awareness, commemorate those who have passed on, and celebrate victories such as increased access to treatment and prevention services.

According to UNAIDS, the Joint United Nations Programme on HIV/AIDS estimates, there are now 33.3 million people living with HIV, including 2.5 million children. During 2009 some 2.6 million people became newly infected with the virus and an estimated 1.8 million people died from AIDS.

Global leaders have pledged to work towards universal access to HIV and AIDS treatment, prevention and care, recognising these as fundamental human rights. Valuable progress has been made in increasing access to HIV and AIDS services, yet greater commitment is needed around the world if the goal of universal access is to be achieved. 


The red ribbon is an international symbol of AIDS awareness that is worn by people all year round and particularly around World AIDS Day to demonstrate care and concern about HIV and AIDS, and to remind others of the need for their support and commitment.




H&M's FASHION AGAINST AIDS RAISES AWARENESS WITH UNISEX STYLE

Fashion Against AIDS (FAA) is an extremely important initiative for H&M and this year the collection comes with a new twist. Because the HIV/AIDS message is as important for young women as much as it is for young men, the sporty unisex collection is for everyone to wear in their own way. The collection is available in H&M’s Divided department from 26th April and 25% of sales will be donated to youth HIV/AIDS projects around the world.

This is the fourth year of H&M’s FAA initiative, which aims to promote safe sex and HIV/AIDS awareness both through the messages found in the collection and through the advocacy of the organisations which benefit from the sales. 

“We wanted to create a unisex collection with a sporty vibe. It felt really liberating to think of the cut, the shape and the fabric first before thinking of what gender it should be for. Key pieces are the slogan T-shirts as well as the sports style jacket with zip details, which can be worn in all sorts of ways. FAA is vital because it is so crucial to make young people aware of HIV and AIDS,” says Ann-Sofie Johansson, Head of Design at H&M.



Comfort is a key factor and colours are naturals as well as pale pastels which means they can be worn by all. A draped nylon parka looks just right as it is, or its sleeves can be zipped off and its waist accentuated to turn it into a dress for girls. The over-sized and asymmetric slogan T-shirts can be worn in so many ways, while the collection is full of the perfect track pants, tanks and shorts perfect for summer.

Check out the items. The design is simply awesome!













 Product visuals are provided by H&M


Tuesday, 22 February 2011

Ashburn Eng – young&restless

A womenswear line designed mainly by Ashburn Eng, young&restless is made for the free-spirited, confident and unpretentious woman, who is sophisticated yet, bold enough to daydream. She is forever young and down-right restless.

CUTE-Ashburn Eng

young&restless is also proud to be invited by Modefabriek to present its collection at the spectacular 30th edition of Modefabriek's NEXT Designer Platform in Amsterdam on 23-24 January 2011. The NEXT show segment showcases fresh designs from an impressive selection of up and coming designers gathered all over the globe. In addition, young&restless is currently the only Asian representative among all the designer labels selected for this event.

Modefabriek's NEXT Designer Platform

Modefabriek's NEXT Designer Platform

young&restless was one of the selected designers

young&restless collection at Modefabriek
Having achieved much success as a fashion stylist and creative director of Test Shoot Gallery, Ashburn Eng's works received due recognition when he was the recipient of the two top prizes at the Iconique Societas Awards in 2009 for Best Fashion Stylist and Overall Winner.

“For every failure, there’s an alternative course of action. You just have to find it. When you come to roadblock, take a detour. “- Mary Kay Ash, Founder of Mary Kay Cosmetics

Initially, income was unstable for his freelancing career as a fashion stylist as he could never anticipate when the next pay cheque will arrive. There was one incident when it took more than a year for him to receive payment of over $1,000. But as the years went by, with more experience, better portfolio and sufficient contacts, he managed to establish a full-time career.

“My love for fashion came “instinctively”. Since young, I have always been fascinated with fictional characters, especially sci-fi ones and the idea of incorporating them into my creations and conveying ideas through my inspirations excites me; especially when I am conceptualizing the final visual for fashion or designing,” commented by Eng.

“I’m pretty much a surrealist and a day tripper. Thus my work reflects a certain form of escapism from reality at certain points in time. My inspiration idol will have to be Katie Grand. I admire her for her bravery in exploring fashion and impeccable style.”

Katie Grand

When asked what are his principles or philosophies in life, he said: “I would say the flapper girl symbolizes my philosophy in life. It is a period of time where one wants to enjoy oneself in life, more willing to move on from the past, slightly rebellious from the corset limitation and all wanting to enjoy life like there is no tomorrow.”

“I'm more inclined to Japanese designers like Yohji Yamamoto, Issey Miyake and Rei Kawakubo. The 'Japonaiserie' movement has made a big impact on contemporary fashion with its inventive shapes and monochrome tones, shaking the fashion industry.” 


Yohji Yamamoto

Yohji Yamamoto Design 



Issey Miyake
Issey Miyake Design
Rei Kawakubo


Rei Kawakubo Design

To Ashburn Eng, styling and fashion design play vital roles in the fashion business. Designing is a fundamental process that must first be done and styling helps to convey a stylistic image that makes the designer’s visions accessible to the audience out there.

Asia is moving rapidly into another phase of political, social, and economic dimensions. While catching up with the western counterpart, it is struggling to remain true to itself, its heritage, traditions and costumes.

“The boundary between Asian and Western fashion is beginning to blur. But driven by the force of urbanization and consumer revolution, young designers in Asia are creating fresh, progressive and fashion-forward styles within the new phase of culture,” he explained.  

Back to his Spring Summer 2011 collection, it is called ‘The Flying Squirrel’.

The Flying Squirrel Collection

Visualizing a flying squirrel landing in an urban cityscape, the designer worked with simple geometrical shapes which took cues off modern architectures. The pieces are formed from basic shapes like squares, circles and triangles, which is evident when the garments are laid flat. Accentuating the woman's curve, cut-out pattern drafts are ‘sandwiched’ and sewn together primitively (through non-fussy and uncomplicated construction).

It's awesome!

The Flying Squirrel Collection

The Flying Squirrel Collection

“S/S11 features raised hemlines for a more optimistic and floaty collection. I hope that the wearer will be able to fantasise themselves on escapism, like a flying squirrel, a bee, or even a butterfly; a desire to escape from reality. Ultra lightweight and breathable fabrics with a colour palette that resembles the transiting light at the end of a tunnel were used throughout the collection,” said Ashburn Eng. 

Ashburn SS2011

Ashburn SS2011

Ashburn SS2011
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For more information, please check out http://www.ashburneng.com/.


Credits for SS2011

photography : Soon Tong (Calibre Pictures & Ideas)
fashion direction / designer : Ashburn Eng (young&restless)
writer: Luth Seah
hair & make-up : Chris Ruth (Muse b’Art)
model : Anastasia K (Upfront Models)