Friday, 4 March 2011

Caffeine OD

Are you looking for a nice place for an outing with friends and family or a business meeting or a cup of roasting and blending coffee?
In this post, I am going to recommend you a place for above purposes. The name of the place is Austin Chase Coffee. The reason I recommend this place to you simply because of its relaxed an intimate environment, and good quality coffee and food. 

The Brand Logo

Selvatheisan is the Group Managing Director of Austin Chase Coffee chain. I met him once at Austin Chase Sunway Giza’s Christmas Party. Ace Wong and Kent Wong are two of the directors that I know personally. They are young, humble and down-to-earth entrepreneurs. I think these are the reasons they are successful at a young age.

Kent Wong, X & Ace Wong

Austin Chase Coffee has five outlets nationwide. They are located at Queensbay Mall in Penang, The Gardens Midvalley, Wangsa Walk, Sunway Giza and DoubleTree Hilton at The Intermark in Klang Valley.

Austin Chase Coffee @ Wangsa Walk

It’s important for us to study the history and philosophy of a brand. From knowing the brand, you get to know why they’re successful in the market.

Like what Scott Bedbury says, “A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product”.

Austin Chase Coffee was founded in 1989 in Seattle, Washington with the strategy of developing an excellent espresso coffee and high quality service. At Austin Chase Coffee, they believe roasting coffee is an art. The signature roasting style of Austin Chase Coffee creates a flavourful and rich cup of coffee which is never bitter. This roasting philosophy produces a full-bodied coffee with a sweet, caramel finish. 

The roasting process begins with the purchase of only 100% of the top grade Arabica coffee beans from Central and South America, Indonesia and Africa. These beans are then roasted in small batches in a Probat coffee roaster that is consistently monitored and maintained to produce the premier coffee which their wholesale customers and licensing partners have come to know and appreciate.

Winning the Best Coffee award at Chicago's Coffee Fest, and being selected as the feature coffee for the Northwest Decorator Showcase sponsored by the Junior League with Martha Stewart are some of their great achievements. 

Besides serving good coffee, they have nice desserts too, for instance, carrot cake, blueberry cheesecake, chocolate cake, and so on. 

I personally highlight this cafe to you simply because I like the ambiance and friendly staffs. You may drop by one of their outlets and experience yourself!

Now, you got the chance to win away two cups of coffee (any) at Austin Chase Coffee by just complete the sentence below. Terms and conditions apply.

I would love to try Austin Chase coffee because... (not more than 20 words)

Terms and conditions:
1. You must be a follower on
2. Please send in before 31st March 2011
3. Please provide your details (full name as per IC/ contact/ address) 
4. Prizes are redeemable at Austin Chase Coffee, The Gardens
5. 1 prize (2 cups of coffee) will be given away for this contest.

Thanks for your SUPPORT!  *wink*

1 comment:

  1. Hi Xavier Mah,
    Kindly be informed that this post has been reprinted on, thanks.
    P/S: We have put your name and link credit back to this article.