Sustainability is a long term trend at H&M and this April as part of the focus on sustainability H&M will introduce the Conscious Collection. The collection which is for women, men and children is made from environmentally – adapted and greener materials such as organic cotton, Tencel® and recycled polyester. The Conscious Collection will be on sale in all H&M stores from 14th April.
Womenswear is inspired by an updated romantic style in which blouses, tunics and T-shirts with Broderie Anglaise are a key trend. Tiered dresses are perfect for day or more dramatic Grecian gowns for night. The collection also includes the perfect white blazer and pleated trousers for a more minimalist look as well as Broderie Anglaise and lace lingerie.
Best Actress, Natalie Portman, wore a dress from the Conscious Collection to a pre-Oscar event in Los Angeles. Look at her, she is stunning! This talented girl won the Academy Award, the Golden Globe Award, the Screen Actors Guild Award, and the BAFTA Award for her lead performance as Nina in Black Swan. Congrats!
Menswear takes on a preppy mood with a white two-button blazer, collarless shirts and T-shirts with Henley detailing at the neck. There are printed and striped T-shirts, as well as a tank top for layering and trousers are either five-pocket jeans or tailored. Meanwhile the Children’s collection is full of white pieces for both girls and boys. It’s all about tiered dresses, tops, skirts for girls, and for boys t-shirts and jeans.
Pictures courtesy of H&M