Tuesday, 21 June 2011

What's next for H&M?

Lanvin for H&M was a huge success! The collection was being embraced bt many celebrities in Hong Kong like Carina Lau, Sammi Cheng, Michele Reis, Gigi Leung, Pace Wu, Hilary Tsui, Sandra Ng, Wywan Wong and etc.

Well, after the launch of Lanvin for H&M, there were rumors saying that the next collaboration partner with H&M would be Tom Ford.

H&M announced that its autumn 2011 designer collaboration will be with one of the world’s most legendary fashion brands, Versace. Designed by its creative director Donatella Versace, the exclusive collection will look back to the vibrant heritage of the brand, full of leather, print, colour and exuberance in exclusive materials at fantastic H&M prices. 


Donatella Versace in Versace for H&M, Iconic Collection

The Iconic Collection is glamorous
The collection will include ranges for women, men and selected pieces for the home. It will be available from 17 November in around 300 stores worldwide, as well as on-line. In addition, Donatella Versace has also designed a pre-spring collection for H&M which will be exclusively available in countries with H&M on-line sales from January 19.


Behind the Scenes - Iconic Collection
The womenswear collection will be dominated by dresses that fit right in with the spirit of the season, featuring studded leather, silk and colorful prints, with accessories including high heels and costume jewellery. 

Colorful prints can be seen at Versace for H&M

The iconic collection is simply flamboyant

The men’s collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewellery for men, too. 
Nice tuxedo! I want to grab it from H&M store in Singapore which will be opening very soon.

For the first time in a designer collaboration at H&M the collection will consist of some homeware pieces, including cushions and a bedspread.
Margareta van de Bosch, Creative Advisor at H&M and Donatella Versace, Creative Director of Versace


You can check out the video clip and can get a glimpse of the collection. It looks stunning, glamorous and iconic! 




Pictures courtesy of H&M

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