The Lovely Korea Beauty Premium had its official opening at KL Festival City Mall, Setapak, Malaysia, marking its single step as the First Korean Cosmetics Pop-Up Store in the World.
The Lovely Korea Beauty Premium is a pop-up store run by the South Korean government. This project is hosted by Ministry of health and Welfare (MOHW), organized by Korea health Industry Development Institute (KHIDI) and managed by THE SOPS Seoul of VOV Hair & Beauty Sdn. Bhd.
|From Left to Right:- Chris Tong, Gan Mei Yan, Jang Kyung Won, YB Jeff Ooi, Eugene Lee Jun Ho, Yoon Huei-Ro, Jang Hae-Ree & Sasha Bashir|
This store is a new concept designed to promote exports of the country’s cosmetic industry and the country’s top cosmetic products developed using sophisticated technology and quality assurance of South Korean manufactures.The store also supports display and sales of the country’s cosmetics as well as a buyer-matching program.With its doors opened to public, customers are privileged to have hands-on experience to the 12 South Korean cosmetics companies in a comfortable and luxurious atmosphere.
The 12 companies are Atotherapy, Beauty Club RED, HANBUL Cosmetics, HBMIC, IMINE, KENNEDY & KENNEDY, Kolmar Korea, NeoPharm Co. Ltd, SkinCure, Inc., UCL, WEME INTERNATIONAL, and Zero to Seven Inc.
With the increasing popularity of Korean fashion trends in dramas and K-pop, The Lovely Korea Beauty Premium aims to attract global attention just like how PSY from Gangnam Style did.
Feel free to visit:-
Lot G-07, KL Festival City,
No. 67, Jalan Taman Ibu Kota,
Taman Danau Kota, Setapak
53300 K.L. Malaysia
Tel : +603 4131 8961