Thursday, 28 June 2012

24hours in the life of a PR practitioner

Hey dude! Today, let’s talk about Public Relations: my job, my passion.
I’m going to share with you how my days looks like
You’ll see that Public Relations isn’t only partying and chatting. PR specialists rather have a busy schedule.
Here we go!

8.00 AM: Time to wake-up!

The early bird catches the worm.
9.00 AM:  Discover the news of the day!
As a PR specialist I’ve to be aware of my environment. So, I have to follow eagerly the news to now what occurs in Malaysia, in the world, In the PR industry. It is also important to do research on the brands.

9.30 AM to 12.PM: Let’s start to work!


The real work usually starts from 9.30AM.
I have to check my mails and reply; you’ve got no idea of the number of mails you can receive in one night!  Plus, I’ve to have a look on my Facebook (publish new post, analyse the statistics…) and on others social media tools I’m using (BlogSpot, Twitter...)
I also have to go to my first meetings; sometimes I can have days full of meetings (from 10AM to 7PM), I call these days the “Olympic days” cauz’ they just look like marathons! Sometimes I feel like I’m Usain Bolt HAHAHA!
My current projects/tasks also need to be treated; they can be of different kind: leading marketing campaign for a client, organizing product introduction, organizing inauguration, sending post releases to media, organizing press conference, going for an interview, organizing bloggers meetings…

6.30 PM Official end of the working day but not for me!

Officially I’m supposed to finish at 6.30 PM but truth is that it’s impossible.
I usually have to attend various events (I said EVENT not PARTY lol) in the evening to meet actual or potential clients.
Events are a good opportunity not only to do prospection/ research but also to meet potential clients.
So don’t think PR events are something like “Saturday night fever”.
Well when I’m not attending an event, I dedicate my evenings to think about: new strategies to increase Xavier Mah Consultancy visibility, strategies for clients…
Well, I can’t tell you when finish my working day, because I don’t know it in advance.
Oh, even if it didn’t appear on my schedule, I don’t forget to lunch and dinner; p I love PR and I love my job but I don’t forget to live my life to the fullest, I work to live not the contrary!
When my schedule allows, I take time to relax, see my friends and family!

Now let me share some tips with you:
1. Be aware of your environment
2. Use efficiently your agenda and plan all you can plan
3. Take advance on your work if possible
4. Always think about extending your network: it is important
5. Media are your best friends; treat them well
6. When you organize a PR event it’s important to monitor everything: how many people participated, how many press release sent, how many media contacted, and so on…

Well, I hope you enjoyed this blog post!
See you guys =)

Sunday, 24 June 2012

Best looks of Cannes 2012

Festival de Cannes was back from 16 May to 27 May 2012 for its 65th edition.
This over-mediatized international cinema festival is eagerly awaited by fashionistas of the world to see the guests’ entry on the Red Carpet and their incredible outfits.
Now ,let me share with you guys, the best looks of Cannes 2012.

Fan Bing Bing in Elie Saab

Chinese actress Fan Bing Bing dazzled the photographers with her magnificient dress Elie Saab. She deserves a 10/10 for her perfectly delicate look.

Freida Pinto in Versace

Freida Pinto is gorgeous with her sexy and elegant Versace dress.
Freida definitely shines on the red carpet.

Diane Kruger in Vivienne Westwood


Diane Kruger in her Vivienne Westwood dress has a perfect look.
She’s splendid with her boyfriend.

Jessica Chastain in Gucci

Jessica Chastain is dangerously beautiful in her Gucci dress.

Naomi Watts en Marchesa

British actress Naomi Watts was radiant with her look 100% 50’s.
Her Marchesa dress is just perfect.

Gemma Arterton in Gucci

Gemma Arterton is sexy in her metallic Gucci dress.

Salma Hayek in Gucci

Salma Hayek is superb as always in this Gucci dress that underlines her beautiful shape.

Marion Cotillard in Dior

French actress Marion Cotillard amazed everybody with her Dior dress.

Heidi Klum in Marchesa

Top model Heidi Klum catches all attention with her Marchesa dress.

Wednesday, 6 June 2012

5 tips for workaholics!

You’re addicted to work? You eat while working? Your mind is always full of the things you’ve to do? You even dream about work?
You present all the signs of a true workaholic!
Workaholics often do not find the time to take care of themselves that’s why let me share with you guys some tips to take care of yourself.
Don’t worry, these tips won’t take you lot of time but they’ll definitely make you feel good and relaxed.

1.             Separate work from your personal life


Leave work at work! Keep in mind that there is time to work and time to take care of yourself. Find the time to share moments with your friends and your family, because your work may be very important but your family and friends are too.
If necessary organize your day hour by hour, but don’t forget that you’re well-being is as important as your work.

2.             Have a hobby


Having a hobby will allow you to think about something not related to your work. You’ll be able to let the stress out and decompress for a bit.
You guys can also do relaxation exercises to expel all the thoughts; you’ll see how better you feel after you’ve done them.

3.         Do not always talk about work

Avoid always talking about work.
The more you talk about it the more your mind will be in it.
Why not talking about the last book you read, the last movie you’ve seen, your hobby, your next trip…?
You have nothing to talk about except your work? Well, it is a perfect opportunity for you to go out a little, to enjoy something else than your work!

4.         Turn off your Iphone or Blackberry


Well, we all know that thanks to/ because of these smartphones you guys can be connected anytime.
These smartphones are real treasures for Facebook and Twitter addicts but unfortunately real torture instruments you workaholics!
For those addicted to work Iphone & BB don’t mean “Facebook, Twitter, Myspace… “ but “Mails, Work and Work”.
So, if you don’t want to be tempted to check your mails and reply to your clients/co-workers/ boss; turn off your phone.

5.         Don’t live to work


Guys do not forget that you Work to live, not the contrary.
Of course, you’ve to work hard to get what you want, to get the best that can offer this world BUT this is not a reason to forget to live your life.
Take the time to breathe, to eat, and sleep correctly…Enjoy living your life!
If your schedule is less busy, go on a trip with your friends or family to relax a bit; or go out with them.
Do not be so conditioned by your work; life is not only full of: deadlines, meetings, report...

Good luck!