Friday, 8 March 2013

“ROTTERDAM” Fall/Winter 2013 Collection by Ivana Helsinki


Ivana Helsinki proudly made its return to New York Fashion Week this season. The Finnish fashion brand, designed by Paola Suhonen, is showing its new Fall/Winter 2013 “Rotterdam” collection with a runway show at Studio 450. In attendance were Baiyu, Blaine Morris, Cory Kennedy, Devorah Rose, Lauren Rae Levy, Lily Lane, William Beatty, and Eva and Mia Fauhler.


The collection was inspired by the pinup girls of Rotterdam in the 1960s, echoing their magical winter nights in the freight port, drinking whiskey in dimly lit pubs as the harbor freezed over outside. Suhonen’s signature prints remained a focal point of the line appearing in pieces with circular geometric patterns, subtle nautical stripes, and color blocking. Known for their dramatic silhouettes and feminine knits, warmth radiated through the brand’s collection, countering its polar inspiration with rich hues of red, blue, and pops of yellow inspired by the town’s choice liqueur. 


On a recent trip to Rotterdam, Suhonen came across pictures for their free-spirited pinup girls, “They were wearing dot dresses, tropical accessories and dancing in the bar. It was beautiful mixture of the naughty, dusty whiskey bars, exotic sailor characters and their one night harbor girls.”

Suhonen said of the “Rotterdam” collection: “There’s something special about the frozen harbors, the below zero marine sceneries with ice-breakers and anchors in the snow. Rotterdam is one of the largest freight ports in the world. Twice in a century it gets the ice cover. We experienced one of those winter marine magic moments.”