SevenFriday adds two new makes to its growing stable
Having
introduced its industrial aesthetic to the men’s timepiece market in 2012,
SevenFriday is a brand to check out if you’re looking for watches that bring a
little more to the table: whether as a conversation piece that garners admiring
looks at the bar or a rugged add-on during a hiking excursion. With that sort
of Swiss pedigree you can be confident about the quality:
Muscle Territory
The P3 BB
“Big Block” may look like a hunky brute but it is also a very smooth operator.
This limited release from SevenFriday takes design cues from American muscle cars of the 1960s
that boasts V8 monsters under the hood. Souped-up rides such as the Dodge
Challenger were mind-blowing road munchers that meant burning rubber on tarmac
and doughnuts were the order of the day.
The engine within is SevenFriday’s
go-to Japanese automatic Miyota 82S7 movement. The open balance wheel is
visible through the dial face and a lively animation ring made from lightweight
aluminium with eloxed red block inserts keep things moving along swimmingly. Two
separate disks provide the hour, minute and second indicators that are functional
even as they enhance the overall good looks.
Symbolic of this quest to compensate
for small time-telling appendages, the P3 BB is encased in an oversized stainless
steel case with black PVD coating on the inner bezel. With five separate layers
and SuperLuminova indexes, there are only 350 of these bad boys made. A padded
black leather strap that is inspired by sporty car seats provides the finishing
touch for an investment that will pay dividends in spades.
The SevenFriday P3-BB retails for
RM5388
Man Machine
On the
other hand, the M2-2 takes time-telling swagger up a notch by throwing on a
tuxedo for the occasion. The latest addition to SevenFriday’s M-Series dresses
up with rose gold touches and provides some much needed relief for those
suffering from a serious right crown affliction.
Taking design cues from factory
machinery during the Industrial Revolution that were mostly made from copper
and cast iron, the M2-2 is duty bound to tell the time without hour, minute and
second hands – preferring instead a seven layer interface that allows three
customised disk to soldier on independently. It is also worth noting that the
hour plate is hollowed out by a CNC (Computer Numerical Control) machine and
the entirety is powered by an automatic Miyota 8215 movement that has a 40-hour
power reserve.
In a bid to retain the dimensions of
its predecessors, the same ‘squircle’ (coined from ‘square’ and ‘circle’)
stainless steel case has rose gold PVD treatment along the edges as well as the
on the identification plate at 3 o’clock. Rose gold also lines the dark grey
mirrored bezel that nicely accentuates the sandblasted animation ring of this
well-oiled machine.
The buttoned-up appeal comes courtesy
of a brown calf suede leather strap that is a subtly pared down feature. By its
nature, technological mechanisms are always outmoded, but this throwback to
industrial artefacts of a bygone era will not fail in provoking a sense of
ironic nostalgia.
The SevenFriday M2-2 retails for
RM6499.
Luxury brand... wish i could hv one of those..
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